THE ART OF LESS!
MINIMALISM IS OUR DNA. BY FOCUSING ON THE ESSENTIALS IN OUR STREETWEAR, WE OFFER PEOPLE THE SPACE TO BE AS THEY REALLY ARE. WITHOUT PREJUDICE AND WITHOUT SPECIFICATIONS.
CEO + Co-Founder
When we bring new products to market, it never just happens. Zeitgeist, art, people and much more influence our minimalist designs and messages. The greatest compliment you can pay us: to underline your individual style with our streetwear.
SUSTAINABILITY has been part of us from the start. Admittedly, when we started doing this in 2017, we still had a lot to learn. In the meantime we have done our homework and are developing new, innovative techniques with our producers. Quality is clearly the top priority. Because only a product that lasts a long time can become a part of you. True to the motto: LESS BUT BETTER.